Golf

Golfers pursue personalized and high-quality beverage choices, including quality, brand, cultural experience, high price, health awareness, and scarcity, reflecting their emphasis on health, convenience, and social attributes.

Yoga/Fitness

Yoga practitioners prefer detailed and personalized beverage choices, focusing on clean labels, caffeine-free, organic, diversity, nutritional richness, and brand philosophy, reflecting their emphasis on health, naturalness, and recovery effects.

Hiking/Outdoors

Hikers value practical and functional beverage choices, focusing on hydration, electrolyte balance, energy replenishment, caffeine-free, lactose-free labels, portability, reasonable pricing, and eco-friendliness, reflecting their emphasis on health, environmental protection, and portability.